Original language | English |
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Title of host publication | Kellogg on Marketing |
Subtitle of host publication | The Kellogg Marketing Faculty, Northwestern University |
Editors | Dawn Iacobucci |
Publisher | John Wiley & Sons |
Pages | 31-57 |
Number of pages | 27 |
ISBN (Print) | 9780471054047 |
State | Published - 2001 |
Brand Positioning
Research output: Chapter in Book/Report/Conference proceeding › Chapter