Brand Positioning

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Marketing
Subtitle of host publicationThe Kellogg Marketing Faculty, Northwestern University
EditorsDawn Iacobucci
PublisherJohn Wiley & Sons
Pages31-57
Number of pages27
ISBN (Print)9780471054047
StatePublished - 2001

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