| Original language | English |
|---|---|
| Title of host publication | Kellogg on Branding |
| Subtitle of host publication | The Marketing Faculty of The Kellogg School of Management |
| Editors | Alice M. Tybout, Tim Calkins |
| Publisher | John Wiley & Sons |
| Pages | 11-26 |
| Number of pages | 16 |
| ISBN (Print) | 9780471690160 |
| State | Published - 2005 |
Brand Positioning
Research output: Chapter in Book/Report/Conference proceeding › Chapter