Original language | English |
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Title of host publication | Kellogg on Branding |
Subtitle of host publication | The Marketing Faculty of The Kellogg School of Management |
Editors | Alice M. Tybout, Tim Calkins |
Publisher | John Wiley & Sons |
Pages | 11-26 |
Number of pages | 16 |
ISBN (Print) | 9780471690160 |
State | Published - 2005 |
Brand Positioning
Research output: Chapter in Book/Report/Conference proceeding › Chapter