Brand Positioning

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Branding
Subtitle of host publicationThe Marketing Faculty of The Kellogg School of Management
EditorsAlice M. Tybout, Tim Calkins
PublisherJohn Wiley & Sons
Pages11-26
Number of pages16
ISBN (Print)9780471690160
StatePublished - 2005

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