| Original language | English (US) |
|---|---|
| Pages | 90-92 |
| Number of pages | 3 |
| State | Published - 2009 |
Brand Saturation in Consumer Choice
Alexander Christoff Chernev, David Gal
Research output: Contribution to conference › Paper › peer-review
Alexander Christoff Chernev, David Gal
Research output: Contribution to conference › Paper › peer-review
| Original language | English (US) |
|---|---|
| Pages | 90-92 |
| Number of pages | 3 |
| State | Published - 2009 |