Branded apps and mobile platforms as new tools for advertising

R S Wang, S Kim, Edward Carl Malthouse

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe new advertising
Subtitle of host publicationBranding, content, and consumer relationships in the data-driven social media era
EditorsRuth E Brown, Valerie K Jones, Ming Wang
PublisherPraeger
Pages123-156
Number of pages34
Volume2
ISBN (Print)978-1440833427
StatePublished - 2016

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