Branded apps and mobile platforms as new tools for advertising

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The new advertising
Subtitle of host publication	Branding, content, and consumer relationships in the data-driven social media era
Editors	Ruth E Brown, Valerie K Jones, Ming Wang
Publisher	Praeger
Pages	123-156
Number of pages	34
Volume	2
ISBN (Print)	978-1440833427
State	Published - 2016

Cite this

@inbook{44a765a6142846d7ad78e154e8d6e71f,

title = "Branded apps and mobile platforms as new tools for advertising",

author = "Wang, {R S} and S Kim and Malthouse, {Edward Carl}",

year = "2016",

language = "English (US)",

isbn = "978-1440833427",

volume = "2",

pages = "123--156",

editor = "Brown, {Ruth E} and Jones, {Valerie K} and Ming Wang",

booktitle = "The new advertising",

publisher = "Praeger",

}