Branding from emerging markets

Don Edward Schultz

Research output: Contribution to journalArticle

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)10-11
Number of pages2
JournalMarketing Management
Volume17
Issue number5
StatePublished - Sep 1 2008

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Schultz, D. E. (2008). Branding from emerging markets. Marketing Management, 17(5), 10-11.