Branding in B2B firms

Kevin Lane Keller^*, Philip Kotler

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	205-224
Number of pages	20
ISBN (Electronic)	9781800376878
ISBN (Print)	9781800376861
State	Published - Jul 15 2022

ASJC Scopus subject areas

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