| Original language | English |
|---|---|
| Title of host publication | Kellogg on Branding |
| Publisher | John Wiley & Sons |
| State | Published - 2005 |
Branding in Technology Markets
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | English |
|---|---|
| Title of host publication | Kellogg on Branding |
| Publisher | John Wiley & Sons |
| State | Published - 2005 |