Branding in Technology Markets

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Branding
PublisherJohn Wiley & Sons
StatePublished - 2005

Cite this

Sawhney, M. S. (2005). Branding in Technology Markets. In Kellogg on Branding John Wiley & Sons.