Branding's new catch 22

Don Edward Schultz

Research output: Contribution to journal › Article › peer-review

ASJC Scopus subject areas

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title = "Branding's new catch 22",

author = "Schultz, {Don Edward}",

year = "2009",

month = jan,

day = "1",

language = "English (US)",

volume = "18",

pages = "10--12",

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publisher = "American Marketing Association",

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