| Original language | English (US) |
|---|---|
| Pages (from-to) | 21-23 |
| Number of pages | 3 |
| Journal | Marketing Research |
| Volume | 17 |
| Issue number | 3 |
| State | Published - Sep 2005 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Branding's new horizons
Don E. Schultz*
*Corresponding author for this work
Research output: Contribution to journal › Review article › peer-review