Branding's new horizons

Don Edward Schultz*

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

Original languageEnglish (US)
Pages (from-to)21-23
Number of pages3
JournalMarketing Research
Volume17
Issue number3
StatePublished - Sep 1 2005

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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