Breaking down

Milton Kotler, Philip Kotler

Research output: Contribution to journalShort survey

Original languageEnglish (US)
Pages (from-to)12-13
Number of pages2
JournalMarketing Research
Volume25
Issue number1
StatePublished - Mar 1 2013

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Kotler, M., & Kotler, P. (2013). Breaking down. Marketing Research, 25(1), 12-13.