| Original language | English (US) |
|---|---|
| Pages (from-to) | 12-13 |
| Number of pages | 2 |
| Journal | Marketing Research |
| Volume | 25 |
| Issue number | 1 |
| State | Published - Mar 1 2013 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Breaking down
Milton Kotler, Philip Kotler
Research output: Contribution to journal › Short survey › peer-review