Breakthrough marketing plans: How to stop wasting time and start driving growth: Second edition

Tim Calkins

doi:10.1057/9781137107619

Breakthrough marketing plans: How to stop wasting time and start driving growth: Second edition

Tim Calkins^*

^*Corresponding author for this work

Marketing

Research output: Book/Report › Book

Abstract

Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure.

Original language	English (US)
Publisher	Palgrave Macmillan
Number of pages	248
ISBN (Electronic)	9781137107619
ISBN (Print)	9780230340336
DOIs	https://doi.org/10.1057/9781137107619
Publication status	Published - Apr 30 2016

Fingerprint

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)

Cite this

Calkins, T. (2016). Breakthrough marketing plans: How to stop wasting time and start driving growth: Second edition. Palgrave Macmillan. https://doi.org/10.1057/9781137107619

@book{86d042c9cd174e01a60347c6336fe7b1,

title = "Breakthrough marketing plans: How to stop wasting time and start driving growth: Second edition",

abstract = "Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure.",

author = "Tim Calkins",

year = "2016",

month = "4",

day = "30",

doi = "10.1057/9781137107619",

language = "English (US)",

isbn = "9780230340336",

publisher = "Palgrave Macmillan",

}

TY - BOOK

T1 - Breakthrough marketing plans

T2 - How to stop wasting time and start driving growth: Second edition

AU - Calkins, Tim

PY - 2016/4/30

Y1 - 2016/4/30

N2 - Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure.

AB - Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure.

UR - http://www.scopus.com/inward/record.url?scp=84990963077&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84990963077&partnerID=8YFLogxK

U2 - 10.1057/9781137107619

DO - 10.1057/9781137107619

M3 - Book

AN - SCOPUS:84990963077

SN - 9780230340336

BT - Breakthrough marketing plans

PB - Palgrave Macmillan

ER -

Access to Document

10.1057/9781137107619