Breakthrough marketing plans: How to stop wasting time and start driving growth: Second edition

Tim Calkins

doi:10.1057/9781137107619

Breakthrough marketing plans: How to stop wasting time and start driving growth: Second edition

Tim Calkins^*

^*Corresponding author for this work

Marketing

Research output: Book/Report › Book

Abstract

Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure.

Original language	English (US)
Publisher	Palgrave Macmillan
Number of pages	248
ISBN (Electronic)	9781137107619
ISBN (Print)	9780230340336
DOIs	https://doi.org/10.1057/9781137107619
State	Published - Apr 30 2016

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)

Access to Document

10.1057/9781137107619

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