Abstract
Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure.
Original language | English (US) |
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Publisher | Palgrave Macmillan |
Number of pages | 248 |
ISBN (Electronic) | 9781137107619 |
ISBN (Print) | 9780230340336 |
DOIs | |
State | Published - Apr 30 2016 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)