Breakthrough marketing plans: How to stop wasting time and start driving growth: Second edition

Tim Calkins*

*Corresponding author for this work

Research output: Book/ReportBook

Abstract

Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure.

Original languageEnglish (US)
PublisherPalgrave Macmillan
Number of pages248
ISBN (Electronic)9781137107619
ISBN (Print)9780230340336
DOIs
Publication statusPublished - Apr 30 2016

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ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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