Bringing institutional theory to marketing: Taking stock and future research directions

Karim Ben Slimane*, Damien Chaney, Ashlee Humphreys, Bernard Leca

*Corresponding author for this work

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

This Special Issue's aim is to take stock of the existing research in marketing that refers to institutional theory and provide insights on how extending dialogue can further enrich marketing research as well as provide new insights for institutional theory. Reviewing the existing literature and the published articles in this Special Issue allows to isolate limitations and to point to four directions for future research.

Original languageEnglish (US)
Pages (from-to)389-394
Number of pages6
JournalJournal of Business Research
Volume105
DOIs
StatePublished - Dec 2019

ASJC Scopus subject areas

  • Marketing

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