Bringing technological frames to work: How previous experience with social media shapes the technology's meaning in an organization

Jeffrey W. Treem*, Stephanie L. Dailey, Casey S. Pierce, Paul M. Leonardi

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

90 Scopus citations

Abstract

This study examines the expectations that workers have regarding enterprise social media (ESM). Using interviews with 58 employees at an organization implementing an ESM platform, we compare workers' views of the technology with those of existing workplace communication technologies and publicly available social media. We find individuals' frames regarding expectations and assumptions of social media are established through activities outside work settings and influence employees' views about the usefulness of ESM. Differences in technological frames regarding ESM were related to workers' age and level of personal social media use, but in directions contrary to expectations expressed in the literature. Findings emphasize how interpretations of technology may shift over time and across contexts in unique ways for different individuals.

Original languageEnglish (US)
Pages (from-to)396-422
Number of pages27
JournalJournal of Communication
Volume65
Issue number2
DOIs
StatePublished - Apr 1 2015

Keywords

  • Enterprise Social Media
  • Organizational Communication
  • Social Media
  • Technological Frames
  • Technology Adoption

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics
  • Linguistics and Language

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