Broadening the Concept of Consumer Behavior

Brian Sternthal, Gerald Zaltman

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBroadening the Concept of Consumer Behavior
EditorsGerald Zaltman, Brian Sternthal
PublisherAssociation for Consumer Research
Pages1-7
StatePublished - 1975

Cite this