Original language | English |
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Title of host publication | Broadening the Concept of Consumer Behavior |
Editors | Gerald Zaltman, Brian Sternthal |
Publisher | Association for Consumer Research |
Pages | 1-7 |
State | Published - 1975 |
Broadening the Concept of Consumer Behavior
Brian Sternthal, Gerald Zaltman
Research output: Chapter in Book/Report/Conference proceeding › Chapter