Broadening the Concept of Marketing Still Further: The Megamarketing Concept

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationContemporary Views on Marketing Practice
PublisherLexington Books
Pages3-18
StatePublished - 1987

Cite this

Kotler, P. (1987). Broadening the Concept of Marketing Still Further: The Megamarketing Concept. In Contemporary Views on Marketing Practice (pp. 3-18). Lexington Books.