Budgeting for Promotion

Martin Paul Block, Tamara S. Brezen

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Dartnell's Sales Promotion Handbook
EditorsTamara Brezen Block, William A. Robinson
PublisherThe Dartnell Corporation
Edition8
ISBN (Print)978-0850132120
StatePublished - 1994

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