Building an integrated marketing communications mindset for hotel managers dedicated to the memory of michael s. latour (March 1954 - November 2015)

Michael S. LaTour; Kathryn A. LaTour

doi:10.4324/9781315752532

Building an integrated marketing communications mindset for hotel managers dedicated to the memory of michael s. latour (March 1954 - November 2015)

Michael S. LaTour^*, Kathryn A. LaTour

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Routledge Handbook of Hotel Chain Management
Publisher	Taylor and Francis
Pages	529-540
Number of pages	12
ISBN (Electronic)	9781317618430
ISBN (Print)	9781138805057
DOIs	https://doi.org/10.4324/9781315752532
State	Published - May 5 2016

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business, Management and Accounting

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10.4324/9781315752532

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Building an integrated marketing communications mindset for hotel managers dedicated to the memory of michael s. latour (March 1954 - November 2015)

ASJC Scopus subject areas

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