Building Brands through Effective Advertising

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Kellogg on Branding
Subtitle of host publication	The Marketing Faculty of The Kellogg School of Management
Editors	Alice M. Tybout, Tim Calkins
Publisher	John Wiley & Sons
Pages	129-149
Number of pages	21
ISBN (Print)	9780471690160
State	Published - 2005

Cite this

@inbook{c01fe0ae6ebf4021b01e02f875a9a7ba,

title = "Building Brands through Effective Advertising",

author = "Brian Sternthal and Lee, {Angela Y.}",

year = "2005",

language = "English",

isbn = "9780471690160",

pages = "129--149",

editor = "Tybout, {Alice M.} and Tim Calkins",

booktitle = "Kellogg on Branding",

publisher = "John Wiley & Sons",

}