Building Powerful Presentations Through Framing and a Call to Action

Amy J. Hawkins*, Nicole C. Woitowich

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

A critical component of effective communication is knowing who your audience is and honouring their role in the mutual exchange of ideas and knowledge. The paired exercises in this chapter encourage students to think about their research through various audience-specific lenses. Students will learn about the concept of framing in the context of delivering an oral presentation. They will also better understand how framing can affect the attitudes and behaviours of their audience when combined with a “call to action”.

Original languageEnglish (US)
Title of host publicationTeaching Science Students to Communicate
Subtitle of host publicationA Practical Guide
PublisherSpringer International Publishing
Pages239-244
Number of pages6
ISBN (Electronic)9783030916282
ISBN (Print)9783030916275
DOIs
StatePublished - Jan 1 2023

ASJC Scopus subject areas

  • General Agricultural and Biological Sciences
  • General Biochemistry, Genetics and Molecular Biology
  • General Medicine
  • General Social Sciences

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