Business market value merchants

James C. Anderson, Nirmalya Kumar, James A. Narus

Research output: Contribution to journalArticle

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)31-35
Number of pages5
JournalMarketing Management
Volume17
Issue number2
StatePublished - Mar 1 2008

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Anderson, J. C., Kumar, N., & Narus, J. A. (2008). Business market value merchants. Marketing Management, 17(2), 31-35.