Calorie Estimation Biases in Consumer Choice

Alexander Chernev, Pierre Chandon

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationLeveraging Comsumer Psychology for Effective Health Communications: The Obesity Challenge
EditorsRajeev Vatra, Punam Anand Keller, Victor J. Strecher
Place of PublicationArmonk, NY
PublisherM.E. Sharpe
StatePublished - 2010

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