Original language | English |
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Title of host publication | Leveraging Comsumer Psychology for Effective Health Communications: The Obesity Challenge |
Editors | Rajeev Vatra, Punam Anand Keller, Victor J. Strecher |
Place of Publication | Armonk, NY |
Publisher | M.E. Sharpe |
State | Published - 2010 |
Calorie Estimation Biases in Consumer Choice
Alexander Chernev, Pierre Chandon
Research output: Chapter in Book/Report/Conference proceeding › Chapter