Calorie Estimation Biases in Consumer Choice

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Leveraging Comsumer Psychology for Effective Health Communications: The Obesity Challenge
Editors	Rajeev Vatra, Punam Anand Keller, Victor J. Strecher
Place of Publication	Armonk, NY
Publisher	M.E. Sharpe
State	Published - 2010

Cite this

@inbook{7303843ebe9e47328f8df424e0cc444e,

title = "Calorie Estimation Biases in Consumer Choice",

author = "Alexander Chernev and Pierre Chandon",

year = "2010",

language = "English",

editor = "Rajeev Vatra and Keller, {Punam Anand} and Strecher, {Victor J.}",

booktitle = "Leveraging Comsumer Psychology for Effective Health Communications: The Obesity Challenge",

publisher = "M.E. Sharpe",

}