Calorie Estimation Biases in Consumer Choice

Alexander Chernev, Pierre Chandon

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationLeveraging Comsumer Psychology for Effective Health Communications: The Obesity Challenge
EditorsRajeev Vatra, Punam Anand Keller, Victor J. Strecher
Place of PublicationArmonk, NY
PublisherM.E. Sharpe
StatePublished - 2010

Cite this

Chernev, A., & Chandon, P. (2010). Calorie Estimation Biases in Consumer Choice. In R. Vatra, P. A. Keller, & V. J. Strecher (Eds.), Leveraging Comsumer Psychology for Effective Health Communications: The Obesity Challenge M.E. Sharpe.