Calorie estimation biases in consumer choice

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Leveraging Consumer Psychology for Effective Health Communications
Subtitle of host publication	The Obesity Challenge
Publisher	Taylor and Francis Inc.
Pages	104-121
Number of pages	18
ISBN (Electronic)	9781315702872
ISBN (Print)	9780765627179
State	Published - Jul 17 2015

ASJC Scopus subject areas

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title = "Calorie estimation biases in consumer choice",

author = "Alexander Chernev and Pierre Chandon",

year = "2015",

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language = "English (US)",

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pages = "104--121",

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AU - Chandon, Pierre

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SN - 9780765627179

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