Calorie estimation biases in consumer choice

Alexander Chernev*, Pierre Chandon

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

15 Scopus citations
Original languageEnglish (US)
Title of host publicationLeveraging Consumer Psychology for Effective Health Communications
Subtitle of host publicationThe Obesity Challenge
PublisherTaylor and Francis Inc.
Pages104-121
Number of pages18
ISBN (Electronic)9781315702872
ISBN (Print)9780765627179
StatePublished - Jul 17 2015
Externally publishedYes

ASJC Scopus subject areas

  • Computer Science(all)
  • Social Sciences(all)

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