Calorie estimation biases in consumer choice

Alexander Chernev*, Pierre Chandon

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

15 Scopus citations
Original languageEnglish (US)
Title of host publicationLeveraging Consumer Psychology for Effective Health Communications
Subtitle of host publicationThe Obesity Challenge
PublisherTaylor and Francis Inc.
Number of pages18
ISBN (Electronic)9781315702872
ISBN (Print)9780765627179
StatePublished - Jul 17 2015
Externally publishedYes

ASJC Scopus subject areas

  • Computer Science(all)
  • Social Sciences(all)

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