Campaignin for hearts and minds - How emotional appeals in political ads work

JN Druckman*

*Corresponding author for this work

Research output: Contribution to journalLiterature reviewpeer-review

Original languageEnglish
Pages (from-to)1878-1879
Number of pages2
JournalScience
Volume312
Issue number5782
DOIs
StatePublished - Jun 30 2006

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