Campaigns Go Social: Are Facebook, YouTube and Twitter Changing Elections?

Stephanie Edgerly, Leticia Bode, Young Mie Kim, Dhavan V. Shah

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Over the past decades, the landscape of politics has drastically changed with mass adoption of digital technology. The terms “campaigning online, " “digital election campaigns, " “Facebook election, " “digital politics, " “e-democracy, " and the like have frequently appeared in public discourse to describe the transformation that contemporary politics has undergone. Central to this transformation is the active use of digital media by election campaigns.

Original languageEnglish (US)
Title of host publicationNew Directions in Media and Politics
PublisherTaylor and Francis
Pages82-99
Number of pages18
ISBN (Electronic)9781136268304
ISBN (Print)9780415537322
DOIs
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • General Social Sciences

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