Can museums be all things to all people?: Missions, goals, and marketing’s role

Neil Kotler; Philip Kotler

doi:10.1080/09647770000301803

Can museums be all things to all people? Missions, goals, and marketing’s role

Neil Kotler, Philip Kotler

Marketing

Research output: Contribution to journal › Comment/debate › peer-review

186 Scopus citations

Original language	English (US)
Pages (from-to)	271-287
Number of pages	17
Journal	Museum Management and Curatorship
Volume	18
Issue number	3
DOIs	https://doi.org/10.1080/09647770000301803
State	Published - 2000

ASJC Scopus subject areas

Business and International Management
Visual Arts and Performing Arts
Tourism, Leisure and Hospitality Management

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10.1080/09647770000301803

Cite this

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Can museums be all things to all people? Missions, goals, and marketing’s role

ASJC Scopus subject areas

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