Can museums be all things to all people? Missions, goals, and marketing’s role

Neil Kotler, Philip Kotler

Research output: Contribution to journalComment/debatepeer-review

144 Scopus citations
Original languageEnglish (US)
Pages (from-to)271-287
Number of pages17
JournalMuseum Management and Curatorship
Issue number3
StatePublished - 2000

ASJC Scopus subject areas

  • Business and International Management
  • Visual Arts and Performing Arts
  • Tourism, Leisure and Hospitality Management

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