Can museums be all things to all people? Missions, goals, and marketing's role

Neil Kotler, Philip Kotler

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

David M. Wilson: ‘Museums are about the material they contain. The first duty of the museum curator is to look after that material. . . . His second duty is to make that material available to whoever wants to see it.

Original languageEnglish (US)
Title of host publicationMuseum Management and Marketing
PublisherTaylor and Francis
Pages313-330
Number of pages18
ISBN (Electronic)0203964195, 9781134156009
ISBN (Print)0415396298, 9780415396295
DOIs
StatePublished - Jan 1 2007

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Social Sciences(all)
  • Arts and Humanities(all)

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  • Cite this

    Kotler, N., & Kotler, P. (2007). Can museums be all things to all people? Missions, goals, and marketing's role. In Museum Management and Marketing (pp. 313-330). Taylor and Francis. https://doi.org/10.4324/9780203964194-31