Can museums be all things to all people?: Missions, goals, and marketing's role

Neil Kotler; Philip Kotler

doi:10.4324/9780203964194-31

Can museums be all things to all people? Missions, goals, and marketing's role

Neil Kotler, Philip Kotler

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Scopus citations

Abstract

David M. Wilson: ‘Museums are about the material they contain. The first duty of the museum curator is to look after that material. . . . His second duty is to make that material available to whoever wants to see it.

Original language	English (US)
Title of host publication	Museum Management and Marketing
Publisher	Taylor and Francis
Pages	313-330
Number of pages	18
ISBN (Electronic)	0203964195, 9781134156009
ISBN (Print)	0415396298, 9780415396295
DOIs	https://doi.org/10.4324/9780203964194-31
State	Published - Jan 1 2007

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)
Social Sciences(all)
Arts and Humanities(all)

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10.4324/9780203964194-31

Cite this

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Can museums be all things to all people? Missions, goals, and marketing's role

Abstract

ASJC Scopus subject areas

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