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Can stories change a culture?
Craig Wortmann
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Corresponding author for this work
Marketing
Research output
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Article
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peer-review
7
Scopus citations
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Keyphrases
Coaching
100%
Text Messaging
50%
Design Methodology
50%
Social Economics
50%
Social Change
50%
Economic Change
50%
Leadership Skills
50%
Organizational Change
50%
Social Individual
50%
Cultural Change
50%
PowerPoint Presentation
50%
Individual Change
50%
Company Culture
50%
Original Story
50%
Computer Science
Practical Implication
100%
Powerpoint Presentation
100%
Individual Change
100%
Leadership Skill
100%
Book Author
100%
Cultural Change
100%
Economic Change
100%