Can we predict customer lifetime value ?

Edward C. Malthouse*, Robert C. Blattberg

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationPerspectives on Promotion and Database Marketing
Subtitle of host publicationThe Collected Works of Robert C Blattberg
PublisherWorld Scientific Publishing Co.
Number of pages15
ISBN (Electronic)9789814287067
ISBN (Print)9814287059, 9789814287050
StatePublished - Jan 1 2010

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

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