Certified value sellers

James C. Anderson*, Nirmalya Kumar, James A. Narus

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. James Anderson, Nirmalya Kumar and James Narus propose a better way.

Original languageEnglish (US)
Pages (from-to)48-53
Number of pages6
JournalBusiness Strategy Review
Volume19
Issue number1
DOIs
StatePublished - Mar 2008

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)

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