Abstract
Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. James Anderson, Nirmalya Kumar and James Narus propose a better way.
Original language | English (US) |
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Pages (from-to) | 48-53 |
Number of pages | 6 |
Journal | Business Strategy Review |
Volume | 19 |
Issue number | 1 |
DOIs | |
State | Published - Mar 2008 |
ASJC Scopus subject areas
- Business, Management and Accounting (miscellaneous)
- Economics, Econometrics and Finance (miscellaneous)