Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. James Anderson, Nirmalya Kumar and James Narus propose a better way.
|Original language||English (US)|
|Number of pages||6|
|Journal||Business Strategy Review|
|State||Published - Mar 2008|
ASJC Scopus subject areas
- Business, Management and Accounting (miscellaneous)
- Economics, Econometrics and Finance (miscellaneous)