Abstract
Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. James Anderson, Nirmalya Kumar and James Narus propose a better way.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 48-53 |
| Number of pages | 6 |
| Journal | Business Strategy Review |
| Volume | 19 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 2008 |
ASJC Scopus subject areas
- Business, Management and Accounting (miscellaneous)
- Economics, Econometrics and Finance (miscellaneous)