Certified value sellers

James C. Anderson*, Nirmalya Kumar, James A. Narus

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. James Anderson, Nirmalya Kumar and James Narus propose a better way.

Original languageEnglish (US)
Pages (from-to)48-53
Number of pages6
JournalBusiness Strategy Review
Issue number1
StatePublished - Mar 2008

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)


Dive into the research topics of 'Certified value sellers'. Together they form a unique fingerprint.

Cite this