Changing Generic Strategies: Likelihood, Direction, and Performance Implications

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	413-430
Journal	Strategic Management Journal
Volume	10
State	Published - 1989

Cite this

@article{13c1f846199943a7a36f88c0d47e7c9b,

title = "Changing Generic Strategies: Likelihood, Direction, and Performance Implications",

author = "Zajac, {Edward J} and Shortell, {S M}",

year = "1989",

language = "English",

volume = "10",

pages = "413--430",

journal = "Strategic Management Journal",

issn = "0143-2095",

publisher = "John Wiley and Sons Ltd",

}