TY - JOUR
T1 - Channel repertoires
T2 - Using peoplemeter data in Beijing
AU - Yuan, Elaine J.
AU - Webster, James G.
N1 - Funding Information:
This research was made possible, in part, by the Communication Studies Graduate Student Fellowship of Northwestern University. The authors thank CSM for making the data available and Mr. Frank Li for helping with the data analysis.
PY - 2006/9
Y1 - 2006/9
N2 - Channel repertoires, the subsets of available channels that viewers actually watch, have typically been measured by relying on respondent recall. Using minute-by-minute peoplemeter data from Beijing, this study operationalized channel repertoire as the channels actually watched for 10 or more consecutive minutes during the week. On average, Chinese viewers used 13 channels, about one third of those available. Older network and local channels accounted for most of the time spent viewing. A regression model was established in which total time spent viewing TV and cable subscription explained 65% of the total variance in repertoire size.
AB - Channel repertoires, the subsets of available channels that viewers actually watch, have typically been measured by relying on respondent recall. Using minute-by-minute peoplemeter data from Beijing, this study operationalized channel repertoire as the channels actually watched for 10 or more consecutive minutes during the week. On average, Chinese viewers used 13 channels, about one third of those available. Older network and local channels accounted for most of the time spent viewing. A regression model was established in which total time spent viewing TV and cable subscription explained 65% of the total variance in repertoire size.
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U2 - 10.1207/s15506878jobem5003_10
DO - 10.1207/s15506878jobem5003_10
M3 - Article
AN - SCOPUS:33846853332
SN - 0883-8151
VL - 50
SP - 524
EP - 536
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 3
ER -