Children’s variety seeking in food choices

Margaret Echelbarger*, Michal Maimaran, Susan A. Gelman

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

12 Scopus citations


Across three studies, we examine the variety selections of 329 children (4–9 years of age) and 81 adults in the food domain. In studies 1 and 2, we find that, like adults, children prefer to diversify their selections given no established preference for one item over another. In study 3, we find that children (4–9 years) diversify their selections more and choose more healthy options when choosing items simultaneously (all on one day) versus sequentially (across several days). Together, our results provide novel insight into the potential for variety to serve as a tool to promote greater well-being in childhood.

Original languageEnglish (US)
Pages (from-to)322-328
Number of pages7
JournalJournal of the Association for Consumer Research
Issue number3
StatePublished - Jul 2020

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing


Dive into the research topics of 'Children’s variety seeking in food choices'. Together they form a unique fingerprint.

Cite this