Choice modeling for usage context-based design

Lin He, Wei Chen*, Christopher Hoyle, Bernard Yannou

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

62 Scopus citations


Usage context-based design (UCBD) is an emerging design paradigm where usage context is considered as a critical part of driving factors behind customers' choices. Here, usage context is defined as all aspects describing the context of product use that vary under different use conditions and affect product performance and/or consumer preferences for the product attributes. In this paper, we propose a choice modeling framework for UCBD to quantify the impact of usage context on customer choices. We start with defining a taxonomy for UCBD. By explicitly modeling usage context's influence on both product performances and customer preferences, a step-by-step choice modeling procedure is proposed to support UCBD. Two case studies, a jigsaw example with stated preference data and a hybrid electric vehicle example with revealed preference data, demonstrate the needs and benefits of incorporating usage context in choice modeling.

Original languageEnglish (US)
Article number031007
JournalJournal of Mechanical Design, Transactions of the ASME
Issue number3
StatePublished - 2012

ASJC Scopus subject areas

  • Mechanics of Materials
  • Mechanical Engineering
  • Computer Science Applications
  • Computer Graphics and Computer-Aided Design


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