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Cognitive and affective factors of tv advertising's influence on children
Ellen Wartella
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Corresponding author for this work
Communication Studies
Research output
:
Contribution to journal
›
Article
›
peer-review
12
Scopus citations
Overview
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Dive into the research topics of 'Cognitive and affective factors of tv advertising's influence on children'. Together they form a unique fingerprint.
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Social Sciences
Child
100%
Influence
100%
Advertising
100%
Understanding
57%
Persuasion
28%
Television Commercials
28%
Defence
28%
Persuasive
28%
Comprehension
14%
Government Policy
14%
Ability
14%
Information Theory
14%
Work
14%
Interest
14%
Evidence
14%
Purchase
14%
TV
14%
Mass Communication
14%
Attention
14%
Computer Science
Intents
100%
Research Worker
50%
Roles
50%
Communication
50%
Messages
50%
Models
50%
INIS
children
100%
advertising
100%
television
42%
reviews
28%
defense
28%
public policy
14%
resist
14%
appeals
14%
Psychology
Children
100%
Intention
28%
Cognitive Bias
14%
Attention
14%
Communication
14%
Abilities
14%
Comprehension
14%