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Cognitive and affective factors of tv advertising's influence on children
Ellen Wartella
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Corresponding author for this work
Communication Studies
Research output
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Contribution to journal
›
Article
›
peer-review
12
Scopus citations
Overview
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Dive into the research topics of 'Cognitive and affective factors of tv advertising's influence on children'. Together they form a unique fingerprint.
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Social Sciences
Ability
14%
Advertising
100%
Attention
14%
Child
100%
Comprehension
14%
Defence
28%
Evidence
14%
Government Policy
14%
Influence
100%
Information Theory
14%
Interest
14%
Mass Communication
14%
Persuasion
28%
Persuasive
28%
Purchase
14%
Television Commercials
28%
TV
14%
Understanding
57%
Work
14%
Computer Science
Communication
50%
Intents
100%
Messages
50%
Models
50%
Research Worker
50%
Roles
50%
INIS
advertising
100%
appeals
14%
children
100%
defense
28%
public policy
14%
resist
14%
reviews
28%
television
42%
Psychology
Abilities
14%
Attention
14%
Children
100%
Cognitive Bias
14%
Communication
14%
Comprehension
14%
Intention
28%