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Cognitive processing of persuasive communications
Jeanne B. Herman
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Management and Organizations
Research output
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Article
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peer-review
1
Scopus citations
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Keyphrases
Cognitive Processing
100%
Persuasive Communication
100%
Employers
50%
Cognitive Processes
50%
Insulation
50%
Exposure Pattern
50%
Satiation
50%
Use Theory
50%
Selective Exposure
50%
Consistency Theory
50%
Union Representation
50%
Social Sciences
Cognitive Process
100%
Predisposition
50%
Consistency Theory
50%
Psychology
Cognitive Process
100%
Predisposition
33%
Satiety
33%