Collaborating with customers to innovate: Conceiving and marketing products in the networking age

Emanuela Prandelli*, Mohanbir Sawhney, Gianmario Verona

*Corresponding author for this work

Research output: Book/ReportBook

49 Scopus citations

Abstract

A groundbreaking study of the customer's role in new production development. 'Customers have become a critical innovation partner for companies in many industries. At the same time, new information technologies have made such collaborative innovation with customers more feasible and cost-effective. Prandelli, Sawhney, and Verona's book resonates this important theme and contributes to our understanding of the associated management concepts and practices. Definitely a valuable book - for both academic researchers as well as practitioners!'.

Original languageEnglish (US)
PublisherEdward Elgar Publishing Ltd.
ISBN (Print)9781847203731
StatePublished - 2008

ASJC Scopus subject areas

  • General Business, Management and Accounting

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