Abstract
A groundbreaking study of the customer's role in new production development. 'Customers have become a critical innovation partner for companies in many industries. At the same time, new information technologies have made such collaborative innovation with customers more feasible and cost-effective. Prandelli, Sawhney, and Verona's book resonates this important theme and contributes to our understanding of the associated management concepts and practices. Definitely a valuable book - for both academic researchers as well as practitioners!'.
Original language | English (US) |
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Publisher | Edward Elgar Publishing Ltd. |
ISBN (Print) | 9781847203731 |
State | Published - 2008 |
ASJC Scopus subject areas
- General Business, Management and Accounting