Collaborating with customers to innovate: Conceiving and marketing products in the networking age

Emanuela Prandelli*, Mohanbir S Sawhney, Gianmario Verona

*Corresponding author for this work

Research output: Book/ReportBook

42 Scopus citations

Abstract

A groundbreaking study of the customer's role in new production development. 'Customers have become a critical innovation partner for companies in many industries. At the same time, new information technologies have made such collaborative innovation with customers more feasible and cost-effective. Prandelli, Sawhney, and Verona's book resonates this important theme and contributes to our understanding of the associated management concepts and practices. Definitely a valuable book - for both academic researchers as well as practitioners!'.

Original languageEnglish (US)
PublisherEdward Elgar Publishing Ltd.
ISBN (Print)9781847203731
StatePublished - Dec 1 2008

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Fingerprint Dive into the research topics of 'Collaborating with customers to innovate: Conceiving and marketing products in the networking age'. Together they form a unique fingerprint.

Cite this