A groundbreaking study of the customer's role in new production development. 'Customers have become a critical innovation partner for companies in many industries. At the same time, new information technologies have made such collaborative innovation with customers more feasible and cost-effective. Prandelli, Sawhney, and Verona's book resonates this important theme and contributes to our understanding of the associated management concepts and practices. Definitely a valuable book - for both academic researchers as well as practitioners!'.
|Original language||English (US)|
|Publisher||Edward Elgar Publishing Ltd.|
|State||Published - Dec 1 2008|
ASJC Scopus subject areas
- Business, Management and Accounting(all)