Combining crowdsourcing and learning to improve engagement and performance

Mira Dontcheva, Robert Morris, Joel Brandt, Elizabeth M. Gerber

Research output: Chapter in Book/Report/Conference proceedingConference contribution

33 Scopus citations

Abstract

Crowdsourcing complex creative tasks remains difficult, in part because these tasks require skilled workers. Most crowdsourcing platforms do not help workers acquire the skills necessary to accomplish complex creative tasks. In this paper, we describe a platform that combines learning and crowdsourcing to benefit both the workers and the requesters. Workers gain new skills through interactive step-by-step tutorials and test their knowledge by improving real-world images submitted by requesters. In a series of three deployments spanning two years, we varied the design of our platform to enhance the learning experience and improve the quality of the crowd work. We tested our approach in the context of LevelUp for Photoshop, which teaches people how to do basic photograph improvement tasks using Adobe Photoshop. We found that by using our system workers gained new skills and produced high-quality edits for requested images, even if they had little prior experience editing images.

Original languageEnglish (US)
Title of host publicationCHI 2014
Subtitle of host publicationOne of a CHInd - Conference Proceedings, 32nd Annual ACM Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
Pages3379-3388
Number of pages10
ISBN (Print)9781450324731
DOIs
StatePublished - 2014
Event32nd Annual ACM Conference on Human Factors in Computing Systems, CHI 2014 - Toronto, ON, Canada
Duration: Apr 26 2014May 1 2014

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Other

Other32nd Annual ACM Conference on Human Factors in Computing Systems, CHI 2014
CountryCanada
CityToronto, ON
Period4/26/145/1/14

Keywords

  • Crowdsourcing
  • Games
  • Training

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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