Commentary on Scheibehenne, Greifeneder, and Todd Choice Overload: Is there anything to it?

Alexander Chernev*, Ulf Böckenholt, Joseph Goodman

*Corresponding author for this work

Research output: Contribution to journalArticle

34 Scopus citations

Abstract

Can there ever be too many options? We argue that because choice overload has multiple antecedents, simply searching for a main effect across all conditions and a single "sufficient" condition that is likely to solely predict this effect is not informative. Moreover, because prior research has documented multiple instances in which an abundance of options leads to choice overload, the interesting question is not whether choice overload occurs but when it occurs. The answer to this question is unlikely to stem from testing for the presence of a single main effect using the traditional meta-analytic approach. Instead, research would benefit from a theory-based meta-analysis that tests the validity of a conceptual model of choice overload capturing the underlying psychological processes.

Original languageEnglish (US)
Pages (from-to)426-428
Number of pages3
JournalJournal of Consumer Research
Volume37
Issue number3
DOIs
StatePublished - Oct 1 2010

ASJC Scopus subject areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

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