Commentary: Readership Research - Challenges and Chances

Klaus Schoenbach; Lori Bergen

doi:10.1177/073953299801900207

Commentary: Readership Research - Challenges and Chances

Klaus Schoenbach, Lori Bergen

NUQ Administration

Research output: Contribution to journal › Comment/debate › peer-review

9 Scopus citations

Abstract

The authors discuss the current environment for newspaper readership research and address the essential issue: does newspaper research ask the right questions?

Original language	English (US)
Pages (from-to)	88-102
Number of pages	15
Journal	Newspaper Research Journal
Volume	19
Issue number	2
DOIs	https://doi.org/10.1177/073953299801900207
State	Published - Mar 1 1998

ASJC Scopus subject areas

Communication

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title = "Commentary: Readership Research - Challenges and Chances",

abstract = "The authors discuss the current environment for newspaper readership research and address the essential issue: does newspaper research ask the right questions?",

author = "Klaus Schoenbach and Lori Bergen",

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Commentary: Readership Research - Challenges and Chances

Abstract

ASJC Scopus subject areas

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