Commentary: Readership Research - Challenges and Chances

Klaus Schoenbach, Lori Bergen

Research output: Contribution to journalComment/debatepeer-review

9 Scopus citations


The authors discuss the current environment for newspaper readership research and address the essential issue: does newspaper research ask the right questions?

Original languageEnglish (US)
Pages (from-to)88-102
Number of pages15
JournalNewspaper Research Journal
Issue number2
StatePublished - Mar 1 1998

ASJC Scopus subject areas

  • Communication


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