Communicating the value of sports sponsorship

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Sport Business Analytics
Subtitle of host publication	Using Data to Increase Revenue and Improve Operational Efficiency
Publisher	CRC Press
Pages	157-171
Number of pages	15
ISBN (Electronic)	9781315367613
ISBN (Print)	9781498761260
DOIs	https://doi.org/10.1201/9781315367613
State	Published - Nov 18 2016

ASJC Scopus subject areas

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title = "Communicating the value of sports sponsorship",

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