Communicating the value of sports sponsorship

Adam Grossman*, Irving Jacob Rein

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationSport Business Analytics
Subtitle of host publicationUsing Data to Increase Revenue and Improve Operational Efficiency
PublisherCRC Press
Pages157-171
Number of pages15
ISBN (Electronic)9781315367613
ISBN (Print)9781498761260
DOIs
StatePublished - Nov 18 2016

ASJC Scopus subject areas

  • General Computer Science
  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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