Communicating the value of sports sponsorship

Adam Grossman*, Irving Jacob Rein

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationSport Business Analytics
Subtitle of host publicationUsing Data to Increase Revenue and Improve Operational Efficiency
PublisherCRC Press
Number of pages15
ISBN (Electronic)9781315367613
ISBN (Print)9781498761260
StatePublished - Nov 18 2016

ASJC Scopus subject areas

  • General Computer Science
  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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