Communicating the value of sports sponsorship

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Scopus citations

Original language	English (US)
Title of host publication	Sport Business Analytics
Subtitle of host publication	Using Data to Increase Revenue and Improve Operational Efficiency
Publisher	CRC Press
Pages	157-171
Number of pages	15
ISBN (Electronic)	9781315367613
ISBN (Print)	9781498761260
DOIs	https://doi.org/10.1201/9781315367613
State	Published - Nov 18 2016

ASJC Scopus subject areas

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title = "Communicating the value of sports sponsorship",

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