Communication modality as a determinant of message persuasiveness and message comprehensibility

Alice H. Eagly, S. Chaiken

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationReprinted in Readings in social psychology: Classic and Canadian contributions
EditorsB. Earn, S. Towson
Place of PublicationPeterborough, Ontario, Canada
PublisherBroadview Press
StatePublished - 1986

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