Communication modality as a determinant of persuasion: The role of communicator salience

Alice H. Eagly, S. Chaiken

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationReprinted in Readings in social psychology: Classic and contemporary contributions
EditorsL. A. Peplau, D. O. Sears, J. L. Freedman
Place of PublicationEnglewood Cliffs, NJ
PublisherPrentice Hall
StatePublished - 1988

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