Communication modality as a determinant of persuasion: The role of communicator salience

Alice H. Eagly; S. Chaiken

Communication modality as a determinant of persuasion: The role of communicator salience

Psychology

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Reprinted in Readings in social psychology: Classic and contemporary contributions
Editors	L. A. Peplau, D. O. Sears, J. L. Freedman
Place of Publication	Englewood Cliffs, NJ
Publisher	Prentice Hall
Edition	2nd
State	Published - 1988

Cite this

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title = "Communication modality as a determinant of persuasion: The role of communicator salience",

author = "Eagly, {Alice H.} and S. Chaiken",

year = "1988",

language = "English",

editor = "Peplau, {L. A.} and Sears, {D. O.} and Freedman, {J. L.}",

booktitle = "Reprinted in Readings in social psychology: Classic and contemporary contributions",

publisher = "Prentice Hall",

edition = "2nd",

}

Communication modality as a determinant of persuasion: The role of communicator salience. / Eagly, Alice H.; Chaiken, S.

Reprinted in Readings in social psychology: Classic and contemporary contributions. ed. / L. A. Peplau; D. O. Sears; J. L. Freedman. 2nd. ed. Englewood Cliffs, NJ : Prentice Hall, 1988.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Communication modality as a determinant of persuasion: The role of communicator salience

AU - Eagly, Alice H.

AU - Chaiken, S.

PY - 1988

Y1 - 1988

M3 - Chapter

BT - Reprinted in Readings in social psychology: Classic and contemporary contributions

A2 - Peplau, L. A.

A2 - Sears, D. O.

A2 - Freedman, J. L.

PB - Prentice Hall

CY - Englewood Cliffs, NJ

ER -