Communication modality as a determinant of persuasion: The role of communicator salience

Alice H. Eagly, S. Chaiken

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationReprinted in Readings in social psychology: Classic and contemporary contributions
EditorsL. A. Peplau, D. O. Sears, J. L. Freedman
Place of PublicationEnglewood Cliffs, NJ
PublisherPrentice Hall
Edition2nd
StatePublished - 1988

Cite this

Eagly, A. H., & Chaiken, S. (1988). Communication modality as a determinant of persuasion: The role of communicator salience. In L. A. Peplau, D. O. Sears, & J. L. Freedman (Eds.), Reprinted in Readings in social psychology: Classic and contemporary contributions (2nd ed.). Prentice Hall.