Communication with Customers

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish
Title of host publicationKellogg on Advertising and Media
PublisherJohn Wiley & Sons
Pages226-253
StatePublished - 2008

Cite this

Calder, B. (2008). Communication with Customers. In Kellogg on Advertising and Media (pp. 226-253). John Wiley & Sons.