Communications Research: Dynamic Digital Methods

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Handbook of Strategic Public Relations and Integrated Marketing Communications
EditorsClarke L. Caywood
PublisherMcGraw Hill
Chapter3
Pages37-56
Number of pages20
Edition2
ISBN (Print)978-00717674
StatePublished - 2012

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