Original language | English (US) |
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Title of host publication | The Handbook of Strategic Public Relations and Integrated Marketing Communications |
Editors | Clarke L. Caywood |
Publisher | McGraw Hill |
Chapter | 3 |
Pages | 37-56 |
Number of pages | 20 |
Edition | 2 |
ISBN (Print) | 978-00717674 |
State | Published - 2012 |
Communications Research: Dynamic Digital Methods
Research output: Chapter in Book/Report/Conference proceeding › Chapter