Communications Research: Foundational Methods

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Handbook of Strategic Public Relations and Integrated Marketing Communications
Editors	Clarke L. Caywood
Publisher	McGraw Hill
Chapter	2
Pages	13-36
Number of pages	24
Edition	2
ISBN (Print)	978-00717674
State	Published - 2012

Cite this

@inbook{0263cee2e4b04ae287667f840d7e308d,

title = "Communications Research: Foundational Methods",

author = "Anders Gronstedt and Caywood, {Clarke L}",

year = "2012",

language = "English (US)",

isbn = "978-00717674",

pages = "13--36",

editor = "Caywood, {Clarke L.}",

booktitle = "The Handbook of Strategic Public Relations and Integrated Marketing Communications",

publisher = "McGraw Hill",

edition = "2",

}