Comparing “Individual Health” Message Framing to “Organizational Efficiency” Message Framing to Encourage Adoption of Wearable Health Technologies at Work

Jillian K. Kwong*, Ignacio Cruz, Sheila T. Murphy

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

Purpose: To determine the relative impact of framing on employee intention to adopt wearable technology (eg, Fitbits) at work. Setting and Design: Posttest only online experiment utilizing a 2 (framing: organizational efficiency vs individual health) × 2 (financial incentive: absent vs present) between-subjects design. Participants: Participants (N = 310) were 18 years or older, currently employed, and residing in the United States. Measures: Unified Theory of Acceptance and Use of Technology (UTAUT) subscale on behavioral intent (modified for wearable technology). Analysis: Chi-square and between-subjects analysis of variance. Results: Participants receiving the organizational efficiency frame (M = 3.97) expressed significantly lower intention to adopt a wearable compared to the individual health frame (M = 4.37), F2,308 = 3.99, P =.047. Financial incentives had a positive effect on adoption intention (M = 4.39 with incentive, M = 3.95 no incentive), F2,308 = 4.46, P =.036. The main effects of frame and incentive were additive, with participants in the individual health with incentive condition (n = 78, M = 4.60) expressing the highest intention to adopt and organizational efficiency without incentive expressing the lowest adoption intention (n = 77, M = 3.80; P =.03). Conclusions: Messaging emphasizing individual health benefits plus financial incentives might prove most successful when encouraging adoption of wearables at work.

Original languageEnglish (US)
Pages (from-to)271-274
Number of pages4
JournalAmerican Journal of Health Promotion
Volume35
Issue number2
DOIs
StatePublished - Feb 2021

Keywords

  • framing theory
  • wearable technology
  • workplace wellness

ASJC Scopus subject areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health

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