Competition and Cooperation in Marketing Channel Choice: Theory and Applications

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@article{7e679bf49e5c4375ba7a0357eb69338a,

title = "Competition and Cooperation in Marketing Channel Choice: Theory and Applications",

author = "Coughlan, {Anne T.}",

year = "1985",

language = "English",

volume = "4",

pages = "110--129",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

}