Original language | English |
---|---|
Title of host publication | Kellogg on Branding |
Editors | Alice M. Tybout, Tim Calkins |
Publisher | John Wiley & Sons |
Pages | 73-90 |
State | Published - 2005 |
Competitive Brand Strategies
Gregory S. Carpenter, Kent Nakamoto
Research output: Chapter in Book/Report/Conference proceeding › Chapter