Competitive Brand Strategies

Gregory S. Carpenter, Kent Nakamoto

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Branding
EditorsAlice M. Tybout, Tim Calkins
PublisherJohn Wiley & Sons
Pages73-90
StatePublished - 2005

Cite this

Carpenter, G. S., & Nakamoto, K. (2005). Competitive Brand Strategies. In A. M. Tybout, & T. Calkins (Eds.), Kellogg on Branding (pp. 73-90). John Wiley & Sons.